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ideocraft, LLC is an architecture and design firm committed to creating innovative solutions to unique problems.  The name reflects our belief that strong theoretical concepts are essential to successful projects, and must work in concert with rigorous technical execution.  Ideas and research are combined to produce workable concepts that have depth and clarity.  These ideas become real through care and attention to producing designs that elegantly and efficiently meet the needs of both the client and the environment.  Our small size and flexibility put ideocraft in a position to pursue projects with exceptional focus.  The approach finds value in the productive discord of notions such as radical pragmatism and audacious subtlety. 



Geoff Graff, NCARB, LEED AP BD+C, had experience in several firms and with varied project types and scales, prior to founding ideocraft.  Beyond architecture, his design work includes furniture, graphics, and scientific visualization.  In addition, he has taught in architecture and design programs at CalPoly (San Luis Obispo), South Dakota State University, and the University of New Mexico.  He is committed to enhancing the built environment through quality progressive design.